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SALON, SPA & FITNESS SOFTWARE
The better way to run your business.
From powerful online bookings to secure payments, Vagaro handles your business so you can focus more on what you love.
The Largest Free Marketplace in the Industry
Expand your reach and grow your business with new customers.
20 million
Customers Searching on Vagaro
174k+
Professionals on Vagaro
$0
Absolutely No Booking Fees
Run Your Business with Vagaro
Vagaro is a full business solution for a wide range of business types.
Beauty
Wellness
Fitness
All the Features You Need to Take it to the Next Level
Calendar
A versatile scheduler that always stays up to date.
Online Booking
Send clients to your Vagaro Page to book on any device.
Payments
Accept payments securely from anywhere.
Notifications
Automatically notify your clients with reminders.
Customer Tracking
Track customer information and give rewards.
Forms
Create custom quizzes, forms, surveys & waivers.
Marketing
Design & send automated email and text campaigns.
Online Store
Create, manage and market your online store.
Live Stream
Live streaming classes and consultations from anywhere.
Invoices
A versatile scheduler that always stays up to date.
Inventory
Track products, send purchase orders, and sell online.
Memberships
Create recurring memberships with autopay.
Payroll
Create custom commission tiers & pay employees via direct deposit.
Rent & Fees
A versatile scheduler that always stays up to date.
Branded App
Strengthen your brand with your own branded app.
Reports
Powerful data and graphs at your fingertips.
Pay Desk
A dual screen POS offering a safe, transparent, and secure checkout.
Website Builder
A versatile scheduler that always stays up to date.
Mobile Apps
One app for your business and one for your customers.
Find More Customers and Grow
Your Business with Vagaro
1. Get Found
Get discovered by new customers on the Vagaro Marketplace.
2. Get Booked
Get bookings while you sleep with Vagaro’s elegant and seamless booking experience.
3. Get Paid
Accept payments for bookings, products, recurring memberships, and so much more.
Vagaro Payments
2.2%
Low rates per transaction
Free
Contactless Credit Card Reader
- Contactless Payments (Apple Pay)
- Sell Online & In-House
- POS Hardware
- Save Customer Card on File
- Recurring Revenue with Memberships
VAGARO TESTIMONIALS
Hear what our customers have to say about Vagaro.
“We discovered Vagaro and the business felt like it started to run itself. It just streamlines the whole process so that my books are always full."
Rebecca MatticeOwner of Bloom Healing Botanicals & Spa 
“Vagaro has allowed me to focus on coaching. I don't have to think about the app so I can just focus on helping my coaches, helping my clients, and figure out what I need to do with the business"
Sam AkoiduOwner of Iron Bird Fitness in Fresno, CA 
“When it came time to reopen, we used Vagaro's email and text marketing to send out an announcement and keep our clients up to date about the measures and precautions we are taking to keep everyone safe."
Patricia Ayala & Raquel NegreteOwners of UNIQO Salon in Stockton, CA 
"Vagaro offers everything I could need as a stylist. From booking to checking out, keeping client notes and sending automated reminders, it’s definitely a great thing to have."
Matt & Harlee ShowalterOwners of No Name Salon in Los Angeles, CA 
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We're Always Here For You
Vagaro's talented customer support team is available 24/7 to assist you.
24/7
Live Phone, Chat & Email Support
3 min
Most Calls are Answered Within 3 Minutes
95%
Customer Satisfaction
Try Vagaro for Free
Create an account in minutes. No contract, cancellation, setup, or signup fees.
Your Full Business Solution
Ready to take your business to the next level?
Quality Product, Competitive Pricing
Good business doesn't mean price gouging.
Free imports on all your information, from any software. No contracts. No hidden fees.
Start your FREE trial now and set up in just minutes!
Advantages
Perks Over the Other Guys
Free Trial
Free Imports
Free Training
Expert Support
Multi-Locations
Compatible on Most Devices
Custom Branding
IP Lock
Vagaro Live Stream
Clean Check-In/Out
Advantages
Perks Over the Other Guys
Client App
Personalized Widget
Online Booking, 24/7
Calendar Management
Client Management
Automated Reminders & Confirmations
Family & Friends Sharing Plans
Advantages
Perks Over the Other Guys
Automated Email & Text Marketing
1,000 Free Emails
Free Booking Page
Loyalty Rewards
Daily Deals
Facebook Integration
Instagram Integration
Yelp Integration
Google + Apple Maps Integration
Gift Certificates
Google Business Profile
Advantages
Perks Over the Other Guys
Reports & Dashboards
Invoices
SOAP Notes
Payroll & Timecards
Employee Management
Inventory Management
Purchase Orders
Gusto Payroll Integration
Promote & Personalize
Vagaro is your powerful, all-in-one marketing solution!
Free Marketplace
Want to promote your business? Get featured on Vagaro's
FREE front-page Marketplace!
Email Marketing
Use one of our existing templates or customize a campaign to fit your personal brand & aesthetic.
Automate Emails
Send an email to a specific customer or set up emails to automatically send on birthdays, after appointments, or to lost customers.
Schedule Campaigns
Running a promotion? Create a marketing journey with multiple emails set to distribute to clients on specific dates & times.
Drag & Drop Editor
Our drag & drop editor makes it easy to create beautiful email messages that match your brand & aesthetic.
Data Tracking
Track the success of your email campaigns at a glance. View how many appointments have been booked from each email sent.
Small
1,000 Emails
Free No extra emails
Medium
5,000 Emails
$10/mo 1¢/extra email
Large
7,500 Emails
$20/mo 1¢/extra email
X-Large
12,000 Emails
$30/mo 1¢/extra email
XX-Large
50,000 Emails
$60/mo 0.75¢/extra email
Huge
100,000 Emails
$90/mo 0.65¢/extra email
Text Marketing
Text marketing is a powerful feature that provides maximum engagement with your customers, boasting an even higher open rate than email.
Automate Texts
Set up text campaigns to automatically send before appointments and after, when you’re having a sale, or to customers you haven’t seen in a while.
Schedule Campaigns
Have a sale or promotional event coming up? Take care of the marketing when it works for you. Then, set correspondence to automatically send on the date & time of your choosing.
Custom Messaging
Craft effective sms messages with our intuitive text builder. Texts have a 5x higher open rate than email, so it's a sure way to get the word out to clients at scale.
Connect Your Info
Embed clickable links, so that customers can seamlessly navigate from your text message to a form, a Daily Deal or your booking page.
Small
500 Texts
$20/mo 3.5¢/extra text
Medium
1,000 Texts
$30/mo 3¢/extra text
Large
2,000 Texts
$60/mo 2.8¢/extra text
X-Large
5,000 Texts
$120/mo 2.6¢/extra text
XX-Large
10,000 Texts
$220/mo 2.4¢/extra text
Huge
20,000 Texts
$400/mo 2¢/extra text
Branding
Our talented in-house designers work with you to create a brand that's all your own.
Custom Logo
We can create a logo and recognizable brand, based on your creative parameters, to help your business thrive.
Gift Cards
Our gift cards are custom-designed to your specifications and will be shipped to you within 3 weeks from the date you approve the design.
Membership Cards
Our custom membership cards and key tags are designed to your specifications. These cards and key tags work with the Vagaro Check-In App for easy customer check-ins.
Get Featured
By adding a Daily Deal, you are 4x more likely to be booked by new customers. Simply select one of our hundreds of photos, add a title & description, and customers can book your services immediately.
Branded App
Commission a Branded Client App from Vagaro’s talented in-house designers that represents the aesthetic of your brand.
Website Options
Your Vagaro booking page is free, or you can opt for personalized options grated towards your brand.
Vagaro Booking Page
Your booking page on Vagaro is the hub where clients will be able to look
at their profile and see all of their past & future services and purchases.
Page Builder
Craft a beautiful, responsive page that mirrors the style of your business. Your customers can book classes & services, read your reviews and purchase products & gift certificates. Showcase your photos, bio and much more.
Branded Theme
Want a website template personalized for your business? Using your logo and photos, our designers can create a theme to match the style of your business. Our designers are standing by!
Personalized Widget
Have multiple independent professionals? Vagaro lets each professional create their own widget to directly link their services, classes, products & more! You choose exactly what you want to promote, and nothing that you don't. Easily collect commission on sales right through your personalized widget.
Streamline & Automate
We'll handle the desk work while you get back to what you love!
Integrations
Streamline your clients' booking experience with so many ways to schedule.
Set up text campaigns to automatically send before appointments and after, when you’re having a sale, or to customers you haven’t seen in a while.
Give clients the ability to jump right from your Facebook business page to your Vagaro site with the click of a button.
Yelp
Expand your online booking presence. You can promote your business and get customers to book your services directly from Yelp.
Apple Maps
Potential clients can book directly from your business lookup page on Apple Maps.
Forms
With our Forms feature, you can seamlessly integrate intake forms, surveys, and health & legal waivers.
Waivers, Contracts, Surveys, etc.
Built-in Form Builder
Capture Credit Cards
Update Customer Info
Easy Sharing to Social Media
Add to Email Campaigns
Require Forms When Booking
Embed in a Third-Party Website
Send Directly via Email or Text
$10/month
Check-In App
With our Forms feature, you can seamlessly integrate intake forms, surveys, and health & legal waivers.
Clients Check Themselves in
QR Code Access
Customize your Logo & Color Scheme
Automatic Notifications Upon Check-In
Clients can Onboard Themselves
$10/month
Vagaro Drive
Store photos, files, and images and connect them to your account.
Waivers, Contracts, Surveys, etc.
Built-in Form Builder
Capture Credit Cards
Update Customer Info
Easy Sharing to Social Media
Add to Email Campaigns
Require Forms When Booking
Embed in a Third-Party Website
Send Directly via Email or Text
5 GB
$10/mo
10 GB
$20/mo
50 GB
$30/mo
100 GB
$50/mo
1 TB
$100/mo
Credit Card Processing
Customize your cancelation & no-show fees.
Get paid anytime, anywhere with credit card processing through Vagaro Merchant Services. Our point-of-sale system works seamlessly with our scheduling platform, so clients can make purchases both in-store & on the go. You can also require deposits or prepayment at the time of booking, which protects you against no-shows.
Point-Of-Sale Hardware
We offer all the hardware you need: cash drawers, stands, receipt printers, barcode scanners & credit card readers.
Contactless Card Reader
Accept dip, tap & swipe payments, including Apple and Google Pay.
Contactless Card
Reader Dock
Use the dock to keep your contactless card reader charged all day long.
Swivel Stand
Easily swivel payment screens between client & merchant for easy checkout.
Cash Drawer
Keep revenue safe & secure
Receipt Printer
One of the best receipt printers on the market, and it's super easy to use.
Pay Desk
The Vagaro Pay Desk allows you to run the Vagaro software directly on your POS system, providing clients with a seamless checkout experience.
Handheld Scanner
The Vagaro high-speed scanner works on paper, as well as a number of mobile device screens, including cell phones and smartwatches.
